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Insight from Marketscan

News, views, trends and tips from our team of data experts

Facebook & Cambridge Analytica: A lesson for businesses & B2B data providers

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by Julie Knight 16 Oct, 2018

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In this digital era, one of connected devices, omnichannel marketing and big data, modern businesses are increasingly data-driven.

Companies use data to inform business plans, drive marketing

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by Julie Knight 8 Oct, 2018

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Bringing in the services of a third-party provider is never easy for a business and especially when trusting an external partner to deliver an essential service like data supply, cleansing or

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by Julie Knight 1 Oct, 2018

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Email was once seen as a revolutionary business tool, enabling companies to communicate with customers and contacts instantly and cheaply. The daily deluge of electronic communications we now

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by Julie Knight 13 Aug, 2018

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What is a SIC code?

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by Julie Knight 4 Jul, 2018

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The most significant piece of European data privacy legislation in the last twenty years – the General Data Protection Regulation (GDPR) – is now in effect.

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by Julie Knight 5 Jun, 2018

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