Insight from Marketscan

News, views, trends and tips from our team of data experts

What happens to a campaign when data goes wrong?

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by Julie Knight 14 Nov, 2018

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How to widen your net and capture more prospects

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by Julie Knight 14 Nov, 2018

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Using data cleansing and analysis to comply with GDPR

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by Julie Knight 1 Nov, 2018

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Importance of data quality - why our Megabase data is cream of the crop

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by Julie Knight 18 Oct, 2018

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Facebook & Cambridge Analytica: A lesson for businesses & B2B data providers

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by Julie Knight 16 Oct, 2018

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In this digital era, one of connected devices, omnichannel marketing and big data, modern businesses are increasingly data-driven.

Companies use data to inform business plans, drive marketing

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by Julie Knight 8 Oct, 2018

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