More firms are making use of data storage systems to organise their mailing lists and data lists, new research shows.

According to a report by IDC, although falling prices slashed margins globally, technological developments meant that the total amount of storage capacity shipped worldwide grew by 21 per cent.

Mayank Bawa, chief executive and co-founder of Aster Data, said the rise in storage quantities suggests that the next five years are “going to be all about data”.

He pointed out that 1995 to 2000 was all about networking and communications, while 2000 to 2007 was all about computation.

“Now we have networks and data that can be moved around,” Mr Bawa explained, “so [what firms are going to ask themselves is] ‘how can I use this data to get a competitive edge over the rest’?”

According the latest E-commerce and Information and Communication Technology report, just under six per cent of businesses use an enterprise resource planning system as part of their operations.

Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases
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