A new report has predicted that direct mail, like many other advertising revenues in the UK, will experience a drop in revenues in coming years.
According to a study by Enders Analysis, revenues taken in Britain’s direct mail sector will drop by 13.8 per cent between 2007 and 2010, reports the Guardian.
This is corroborative with forecasts in other sectors of the advertising market too it is expected that TV ad spend will fall by 19 per cent, outdoor advertising will be down by 7.8 per cent and radio ad spend by 5.7 per cent.
The newspaper quoted the report as saying: “We expect TV advertising revenues to return to growth when economic growth returns, while press, radio and direct mail are likely to remain in decline for the foreseeable future.”
Overall, Enders Analysis predicts that the overall revenues taken by the UK advertising will be down almost five per cent in 2008 to £16.8 billion.