The proposed nationwide postal strike has been condemned by an industry body as potentially damaging to the direct mail sector.

The Direct Marketing Association (DMA) said that no party will have anything to gain from the industrial action proposed by the Communication Workers Union, pointing out that businesses will probably be the “ultimate losers”.

Robert Keith, the DMA’s chief of membership and brand, said marketing firms and other companies will probably be the first to feel the effects of the strike.

“Strike action will deal a severe body blow to every company that relies on the post to issue invoices, collect payments and market their products and services to their customers,” he said.

Mr Keith added that industrial action will cause “untold harm to UK plc” and called for an immediate resolution to the issue, with the government – which is a key shareholder in Royal Mail – urged to play a key role.

Last month, pointed out that small businesses are likely to be hit the hardest by any postal strike.

Posted by Julie Knight, Managing Director – General Marketing, Industry News

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