A new survey has revealed that email marketing helps marketers to increase their sales.
According to research by E-consultancy, more than a third (36 per cent) of consumers said receiving an email would prompt them to make an online purchase.
It seems that a growing number of consumers now expect to be reached via email – nearly two-thirds (61 per cent) of consumers said they expect to receive notifications via email.
E-consultancy’s research also shows that targeting and relevance is still an important issue for consumers. More than half (57 per cent) of respondents said they appreciate receiving advertising messages if they are directly beneficial to them, such as discounts and offers.
The survey also underscored the rising importance of social media platforms. Three-quarters (75 per cent) of young people aged between 18 and 26 said they use recommendations on social sites to help them research products prior to purchase.
Matt McNeill, chief executive of Sign.Up.to, recently highlighted the importance of incorporating social media into cross-channel marketing platforms.