Daily emails from marketers are identified as among the most annoying uses of email, a new survey has found.

According to a study from online firm Habeus, daily emails from marketing firms are perceived as being capable of having a negative impact on a company’s reputation, reports Media Post.

Some 60 per cent of respondents said they keep a separate email address used solely for signing up for corporate or marketing email lists, while 69 per cent said they worry about “being victimised by email fraud scams”.

Despite this, 67 per cent of respondents said they currently prefer email and 65 per cent reported that they will probably feel the same way in five years’ time.

The study also found that email remains the “primary method of communication in personal and business capacities”.

Email also surpasses social networking sites such as Facebook, which might be avoided because it “doesn’t quite meet a professional standard”.
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Related Topics: Email Marketing