Many small and medium-sized companies are exploring different multi-channel marketing options in a bid to boost business, new research shows.

A survey by fast.MAP commissioned by B2 Group found that almost half (44.2 per cent) are using web advertising as part of their marketing activity, while over a third (38.2 per cent) of small firms are incorporating outbound email into the marketing mix, reports Marketing Week.

The use of conferences and exhibitions is also increasing in popularity, with more than one in four (29.7 per cent) saying they use those channels – an increase of 7.4 per cent since the tracking study launched in February.

Customer acquisition direct mail increased by 4.9 per cent to 25.7 per cent, while the use of public relations is up by 7.2 per cent to 16.9 per cent.

Paul Seabrook, director of fast.MAP, said small firms are now thinking more strategically about where they need to grow and how to increase their networking and competitor intelligence.

Speaking to Marketing Week, he commented: “There’s an appetite to learn and SMEs want to make sure they are not missing out on the increase in market demand that should be coming through as we come out of recession.”