A number of small firms are making greater use of their company websites to generate business leads and sales, a new survey shows.

Citibank and GfK Roper questioned 500 small business executives and found that 42 per cent have increased their web usage to generate leads within the last 12 months.

Among companies with 20 to 99 employees, the figure rises to 57 per cent of firms who have used their websites to increase sales.

The survey also found that 28 per cent of respondents are using email marketing to generate business leads and sales, while 25 per cent are relying on online advertising.

Despite the growth in popularity of social networking sites, three-quarters (76 per cent) of small firms said they have not found social media helpful in generating business leads.

Citibank’s Maria Veltre said: “While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required to take advantage of them.”

A recent report from comScore and GroupM Search found that social media users are more engaged with brands than those who do not engage with social sites.

Posted by Suzanne Stock – Communications Director, HR, Online Advertising, General Marketing

Related Topics: General Marketing