Companies should use their database technology to help them reduce their carbon footprint, an expert has suggested.

According to Juliet Silvester, head of environmental programmes at IT systems provider Fujitsu, companies should strive to use their technology differently to change the way they operate and minimise their impact on the environment.

She suggested that one way of doing this is by measuring emissions and energy consumption.

Focusing on data hygiene by keeping business lists and consumer lists up-to-date is another way in which firms can ensure they do not waste materials by sending marketing communications to dead leads.

“Tackling the carbon challenge is becoming more and more important,” Ms Silvester said. “This is something that is going to affect us all and we are going to have to make changes.”

According to a recent report from Deloitte and Cleantech Group, clean technology venture investments in 134 companies in Europe and across the globe totalled £953 million in the third quarter of 2009.

Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases
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