Firms will outsource the organisation of their databases and mailing lists to third parties in 2010 as they look to gain greater flexibility, new research predicts.

According to the International Association of Outsourcing Professionals (IAOP), firms will return to using outsourcing this year in order to “recapture innovation” and benefit from flexibility.

IAOP pointed out that one of the key trends that will emerge in 2010 will be the development of new outsourcing locations.

Instead of using traditional locations in China and India, firms will increasingly outsource the management of their data lists to locations in Central and South America.

Companies will also increase their use of new technologies and advanced management practices as they look for more efficient ways to carry out data hygiene.

Matt Shocklee, chief executive of global sourcing optimisation services at IAOP, said: “Cloud computing platforms will change the way outsourced services are sold, purchased and delivered, resulting in greater flexibility in the delivery of services.”

A recent study by Logicalis found that cloud computing will be one of the most popular platforms used by companies this year.

Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases