Lead generation specialist Craig Garber said one of the best ways to get noticed is to address the most “specific and passionate needs” of clients.
The more marketers match the content of their marketing messages to the needs of their consumers, they higher the likelihood of them securing sales and making money.
“Create goods and services that cater to individuals, not to the generic ‘everyman’,” Mr Garber stressed.
“For instance, if you’re selling services, create programmes that address the needs of busy executives. When you cater to your customer’s specific needs, you will sell much more and you’ll be able to charge top-dollar as well.”
In a recent Marketing Profs column, Traci Gere, managing director of ExpM, said marketers need to focus on gathering key business data so they can measure the effectiveness of their campaign strategies.
Posted by Julie Knight, Managing Director General Marketing, Industry News