The best way for marketers to divert internet traffic to their websites is to ensure that they are “doing the basics right”, an expert has advised.

According to Chris Lake, editor-in-chief of E-consultancy, there are a range of simple, cost-effective strategies that firms can employ to attract more visitors to their sites such as making their pages “search-engine friendly”.

He also advised that cost permitting, firms should look into employing a search agency or in-house search expert to help them develop their marketing strategies.

“There are lots of examples of companies attracting large numbers of visitors by producing videos or blogs that end up being picked up on the likes of YouTube, Digg and Yahoo Buzz,” Mr Lake said.

According to a recent Jupiter Research report, marketers who integrate web analytics with their email marketing programmes improve the results of their targeted email campaigns.

The report found that on average, using clickstream data produced open rates of 33 per cent, click-through rates of 14 per cent and conversion rates of 3.9 per cent in targeted email campaigns.

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Related Topics: Email Marketing