Many marketers will be crowdsourcing the organising of their mailing lists and brand identity development to third parties this year, Last Exit suggests.

Experts at the marketing firm said one of the major trends the industry will witness among marketers this year is the shift in focus to enlisting the help of online communities for developing marketing strategies.

Last Exit predicted that over the course of 2010, marketers will increasingly rely on the collective wisdom of third party experts and move away from a “DIY culture”.

The company stressed that many of the breakthrough solutions that will propel the industry forwards will lie in effectively pooling the resources and intelligence of an increasingly networked global community.

Matthew Greeley, chief executive and founder of Bright Idea, stressed that some of the best ideas can come from unexpected places.

Writing in DN News, he stressed that firms need to recognise that crowdsourcing can enhance the role of marketing if done in the correct way.

Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing