Marketers have been urged to start preparing for the new year to ensure that they have a successful 2007.

Writing in marketingweb.com, Diane Charton, general manager of online marketing firm Acceleration Media, listed the priorities that marketers need to be aware of for next year.

“Define your objectives. It sounds obvious, but it’s surprising how often this crucial step is omitted,” stressed Ms Charton.

“Without clear objectives, the planning process becomes directionless.”

She also urged marketers to not only understand the medium but have ways to track their performance.

An integrated approach to online marketing is also needed, with Ms Charton adding that “websites, technology, creative, media placements, search tactics and user experience are all integrated in the online environment”.

A return on investment for marketing campaigns was urged and while collection of data was deemed “interesting”, she stated that analysis is relevant and understood to maximise effectiveness.

Through an intelligent use of marketing, it should give firms a prosperous 2007.ADNFCR-8000151-ID-17924756-ADNFCR

Related Topics: General Marketing