Software giant Microsoft has announced its plans to enter the business list and data intelligence market.

Jeff Raikes, president of the firm’s business division, said at Microsoft’s first ever business intelligence (BI) conference that it plans to “transform the BI marketplace as we know it.”

“By fundamentally changing the economic model for BI and delivering unprecedented ease of use, we’re enabling the broadest deployment of BI possible so employees can better contribute to a company’s overall business performance,” Mr Raikes added.

The firm plans to enter the market aggressively but this could lead to a shape up in the data intelligence and business list sectors as there will be more competition.

Such tactics used in BI include data scrubbing and cleansing to ensure that only the most relevant and up to date information is used to keep a firm efficient.

Ron van Zanten of Premier Bankcard said of the implementation of BI: “It’s changed the culture here.

“We no longer wait for information. Everything we do is on an accelerated basis, a compressed basis. We can staff up in time to meet peaks in demand, because we see those peaks weeks sooner than we would have before.

“We’re simply more agile,” he added.ADNFCR-8000151-ID-18147615-ADNFCR

Related Topics: Business Data & Lists