The number of women using online games in the UK has overtaken men by 1.85 million, according to a new study.

Research, conducted by online gaming website Zylom found that 79 per cent of women in the UK play games and puzzles online and not only do they favour online casual gaming over shopping, they are also spending increasingly more time online.

Almost three quarters (74 per cent) of those questioned spend up to three hours a week playing online games, although not all women were willing to admit the amount of time actually spent time gaming online. Some 17 per cent of the women questioned admitted to concealing their online casual gaming from friends and family.

According to the study, the majority of women who play online games are aged over 25, with 21 per cent aged between 25 and 34 and 20 per cent aged between 35 and 44.

Director of marketing at Zylom, Brendan McNulty said: “Women have been sold short and are not the technophobes they are commonly perceived to be. They have embraced the online entertainment age and are beating their male counterparts”.

Related Topics: General Marketing