The Marketing and Sales Standards Setting Body (MSSSB) has launched new national standards in marketing, marketing communications and sales.
The standards, which were revealed at London’s Royal Society of Arts, are the culmination of work conducted since 2004 with government funding.
Initial research had discovered that the industries involved, comprising 1.25 million people, were two of the most rapidly expanding professional bodies in the UK.
As a result, the need for standards to emphasise the role of skills and training were deemed fundamental.
Paul Gostick, chairman of The Chartered Institute of Marketing, said: “The Chartered Institute of Marketing applauds the launch of the professional standards by the Marketing and Sales Standards Setting Body which is an important milestone for the marketing profession.
“The Chartered Institute of Marketing is committed to establishing industry-wide marketing and sales standards which will provide comprehensive guidance to businesses and other organisations about the skills required at all levels in these two critical business functions.”
Chahid Fourali, head of MSSSB, added that the standards were crucial to “disseminate these world-class professional benchmarks to maximise professional practise and to influence government, education providers and all those working in these areas”.