Even though email marketing is getting old in the fast-paced world that is technology, there are still new methods and tricks to be learnt, one expert has said.

Rebecca Lieb, editor-in-chief of the ClickZ Network, said that email marketing still offered a “dynamic opportunity” for marketers to improve writing skills and responses for this “immediate, inexpensive and in-your-face application”.

Email trends and tactics change all the time, while issues unheard of just a few years ago, such as deliverability, are posing new challenges,” Ms Lieb said. “Email may not be in the limelight, but it is still the leading online activity and a core component of almost any interactive marketing effort.”

Her comments come as she prepares to host a conference exploring the challenges and changes that email marketers are to face.

According to Jupiter Research, around $950 million (£500 million) will be spent on email marketing this year.

With such an amount being spent, Ms Lieb urged marketers to “segment their lists with great care and attention”.ADNFCR-8000151-ID-17886921-ADNFCR

Related Topics: Email Marketing