The major political parties are set to revamp their direct marketing services, it has been revealed.

Both the Labour Party and Conservative Party are to review their current marketing, which will include online communications and direct mailing.

The Conservative Party recently relaunched its website, which includes a new blog and additional video content.

Labour has already been in touch with several agencies about a new account, reports Brand Republic. It is thought to be keen to bolster its support, such as through business lists, ahead of the next general election.

However, the Labour Party, which spent £1.3 million on direct mail in the run up to the 2005 election according to Nielsen, was not available for comment on the review.

Its review follows its annual conference in Manchester last week at which it received negative press following the resignation of transport minister Ruth Kelly.

Related Topics: Business Data & Lists