A new report into local government marketing techniques will be published this summer.

The research by Socitm Insight, which publishes an annual study on local authority websites, will report on examples of best practice in the marketing techniques of local authority websites.

It will also report on the specific marketing of services like education planning, leisure and street scene planning instead of focussing on the overall approach.

Martin Greenwood, Socitm spokesman, said: “This is not just about promotional activity like advertising and leaflets.

“We also aim to explore how councils have researched the online customer’s need, developed their online products, and engaged with internal and stakeholder audiences to support take-up activity.

“There is a clear need for advice in this area, including the examples that show how developing effective marketing can produce results.”

All results will be published in report format later this year and will cover six case studies with the target audience being marketing professionals, web managers and efficiency managers.
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Related Topics: General Marketing