A marketing agency has won praise for taking risks, showing that those thinking in new directions can get rewarded.
Marketing agency and ideas company Fahrenheit 212 has been praised by a client for its willingness to adopt high-risk strategies.
“We can’t afford to have people coming up with ideas that don’t work,” said Gregory Lee, chief marketing officer at Samsung, giving his approval for the company’s approach towards controversial ideas.
“The people at Fahrenheit are very helpful because they are working on ideas that can fail – it allows you to experiment a bit.”
Based in New York but owned by UK-based agency Saatchi & Saatchi, Fahrenheit was formed in 2002 and has assisted with the marketing strategies of companies such as drinks brand Smirnoff and electronics company Samsung, reports BusinessWeek.
The praise goes to show that marketing ideas can be bold and innovative while satisfying clients and their goals at the same time.