Cold calling, bogus prize draws and false closing down sales will be a thing of the past from next April when rogue marketers are forced out.
A new law announced by the government will forbid deceptive and intimidating sales practices which are often the subject of complaint but are not illegal.
The Unfair Commercial Practices Directive will be implemented as part of an EU wide legislation organised by the Department of Trade and Industry (DTI) and Office of Fair Trading and will become UK law in April 2008.
Consumer minister Ian McCartney said the law would leave no room for underhand marketing practice.
“This law will give the cowboys nowhere to hide,” he said. “It will crack down on underhand sales practices that are all too often used to back consumers into a corner.”
The ruling will outlaw 31 unfair practices including premium rate phone number scams, persistent and unwanted telephone calls and bogus ‘closing down’ sales.
Consultation on the law has been opened by the DTI and is available for comment until August 21st.