The last few years have witnessed an explosion in the number and variety of technological solutions open to B2B marketing professionals who are looking to manage their cross-channel marketing strategies.

One such solution is Software-as-a-Service (SaaS) cloud-based systems, which have emerged as an effective alternative to more traditional methods of business data management.

Although there are some unavoidable risks involved in managing your sales and marketing technology without the expert guidance of a seasoned and dedicated team of IT specialists, SaaS is an excellent way to manage your marketing communications, improve sales and capture prospects.

According to Marketing Profs, SaaS gives you a certain level of freedom from the constraints of traditional IT systems, allowing you to streamline your business and divert some of your attention to other areas that need seeing to.

“IT slows down production [and] deployment,” Marketing Profs commented. “Cloud-based solutions decrease your reliance on IT so you can get better results, faster.”

Moreover, Saas is easy to scale up or down as your company’s budget needs require.