Brands are losing potential customers by not optimising their websites to yield visible results on search engines, according to new research.

The findings from a survey compiled by SLI Systems, indicate that 88 per cent of online shoppers visit retail websites that they have previously never heard of merely because their sites rank highly on major search engines.

In addition, 91 per cent of online shoppers said that they find retail sites through one of the major search engines, rather than by typing in the URL, which further illustrates the importance of search engine optimization.

The findings also show that 71 per cent of online shoppers will leave a retail website within one or two minutes if they are unable to find the products they are looking for.

A separate survey Nielsen Online shows that 81 per cent of nearly 1,000 respondents agreed that for shopping online convenience is the key motivating factor and not price.


Related Topics: General Marketing