More than 60 per cent of smaller business firms may be unnecessarily spending money on marketing, according to a new study.

The research from the Small Business Marketing Association highlighted that the expenditure was not actually helping businesses to gain additional sales.

In total, 63 per cent of small firms are spending money marketing their firms to no avail. The study also made apparent a lack of direction in the marketing techniques assumed by smaller firms with the majority saying they had no distinct plans and were simply relying on newspaper and Yellow Pages advertising.

Despite 90 per cent of firms in the survey having a website, only eight per cent felt they had earned back their investment in it as a marketing tool.

The biggest marketing challenge facing smaller businesses was discovering an accurate, reliable and proven marketing approach.

John Sayer, president of the Small Business Marketing Association, said: “It’s clear that we need to look at giving business owners a clear, proven path to increase their sales.”

Related Topics: General Marketing