Marketing firms’ employees could pose accidental or intentional threats to database security, an expert has warned.
Paul Mutton, an internet services developer at Netcraft, pointed out that employees could represent a serious risk to data security whether by accident or design, so firms should ensure they have solid security measures in place.
He explained that with the increasing popularity of remote working, which could heighten the risk of data breaches, it is a good idea for firms to provide their staff with clear guidelines about data security.
“A number of companies are more proactive in taking measures to ensure data is safe by [using] manual web application tests, which generally uncover a lot of [things] which the automated tests wouldn’t uncover,” Mr Mutton said.
Rob Lovell, chief executive of ThinkGrid, recently said many marketers still lack a basic understanding of new technologies and may not be using the best means of keeping their business lists and consumer lists up-to-date.
Posted by Matthew Collins, Technical Director IT Data Cleaning, Hygiene, Analytics, Databases