I’m guessing you have. We’ve all done it on occasion, usually hoping that A) We ARE allowed to park there after all, and B) A Traffic Warden doesn’t come by if we’re not.

The Wardens always seem to be in the right place at the wrong time, hankering to give out a fine and make money for the council or the exchequer at our expense. And when we do get a ticket, do we ever think we are in the wrong?

Rarely. But the sad truth is…we nearly always are. The whole point of traffic wardens and their automated cousins – speed cameras – is to keep roads safe and traffic moving. But many of us turn a blind eye and think we’re just being picked on.

They may not be popular, but traffic wardens are just doing their jobs. Now here’s another scenario that also might seem familiar:

You’re sitting down to dinner and the phone rings. It’s a sales person – just doing their job – but you don’t want to be disturbed and put the phone down immediately.

Now, if you are registered on the Telephone Preference Service (TPS) or its business counterpart the Corporate Telephone Preference Service (CTPS), you can rightly complain to that service about people contacting you.

This puts you, the TPS/CTPS, and organisations like the Information Commissioner’s Office (ICO), in the shoes of the traffic warden. You are taking action against those who haven’t played by the rules. It may not be your job but someone has to do it, right?

However, if you’re the one making the calls to numbers registered on the TPS or CTPS, then you’re just like the drivers who park where they shouldn’t, and it’s a risky game you’re playing.

So if you’re running a business making phone calls and you’re NOT checking your numbers against the TPS and CTPS, here are some figures which should alarm you:

Registrations on the TPS are currently 19,022,846 out of approximately 30,000,000 homes. That’s 63% of all homes in the UK.

Registrations on the CTPS have 3,009,523 lines into businesses, which have to be renewed each year, and represent around 50% of the business lines in the UK.

Just because they don’t wear a uniform and hang around behind the corners of your offices waiting for you to slip up, the TPS and CTPS registers are there – just like the Traffic Wardens. And the ICO has powers to hand out fines of up to £500,000 for serious breaches. Fines of £90,000 and £225,000 have been issued in the last few months alone.

So next time you think about breaking the law, either personally by parking where you shouldn’t or corporately by phoning someone listed on the TPS or CTPS, make sure you think again. Is it worth the risk?

Related Topics: Telemarketing