Think You Don't Need Marketing Data? Think Again...

by admin

24-Apr-2013 12:02:19

The overpriced stationery? One printer for every three people in your office? Desk chairs that look like they were designed by NASA? There are some things that your business could survive without.

Fresh, accurate, high-quality marketing data shouldn’t be one of them.

Data is essential for every step of your marketing campaign, from researching your audience and designing a creative, to building your social channels and finally contacting your leads. There may have been a few times in your company’s recent past where you could have benefited immensely from some targeted B2B data, but missed out as you didn’t know how to apply it.

Topics: Business Data & Lists

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Direct Mail vs Email: Have you missed 80% of your market?

by admin

19-Apr-2013 13:28:18

Back in the old days before the rise of email, a marketer’s best friend was the trusty postman.

Topics: Email Marketing

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Why Buying Business Data Is Like Buying A New Car

by admin

21-Mar-2013 13:08:11

My wife and I were recently after a new car, but when it came to picking one we didn't know where to start. There are countless designs from many manufacturers offering varying quality, and then dealers offering different prices, discounts and payment plans, that I worried we’d make a bad decision.

Topics: Business Data & Lists, General Marketing

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Double Your Revenue by Cloning Your Marketing Database

by admin

14-Mar-2013 16:08:07

Next time you’re in your local pub, check out the regulars. They’re normally the ones sitting at the bar, chatting to the landlord. When they enter, their usual drink is being poured before they’ve even sat down. You might even be a regular yourself.

Topics: Data Analysis

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What Is The Cost Of Getting Your Data Cleaned?

by admin

14-Feb-2013 15:02:34

In my last blog I looked at the steps you should be taking in order to get your database into shape. This included filling in missing data fields which can add the most value when selecting who to target and ensuring the right message is sent to the right contacts.

Topics: Data Cleaning, Profiling & Analysis

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5 Things You Need To Know When Sending Emails

by admin

28-Jan-2013 14:22:09

Before hitting the send button, make sure you are legally compliant and that you protect your brand. Here are 5 things you need to know.

Topics: Email Marketing

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Don’t read this if you can’t cope with any more new business

by admin

22-Jan-2013 16:41:11

If you find yourself in the wonderful position of having too much business, and you simply have no desire to increase your number of customers and prospects, this article is probably not for you. Go put your feet up and have a cocktail.

Topics: General Marketing

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E-mail marketing: how to chart the customer’s journey

by admin

24-Aug-2012 15:57:36

Are you logging or limiting the customer’s journey to your door? For if new research is to be believed, men and women are already abandoning that trip because of outdated gender stereotypes that are used in advertising.

Topics: Email Marketing

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E-mail database: the perils of inaccurate data

by admin

16-Aug-2012 16:35:19

Correct data is everything. Arthur Dent knew that. The hero of ‘The Hitchhiker’s Guide To The Galaxy’ was on a quest to find the Ultimate Question. The answer was 42. The initial findings came from a supercomputer. But when the subconscious question was drawn from him, it produced a different number. ‘I always thought something was fundamentally wrong with the universe,’ said Dent.

Topics: Data Cleaning, Profiling & Analysis

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Make a splash with a bigger & better business database.

by admin

13-Aug-2012 16:21:14

White water is invigorating. You only have to gaze at the crashing surf and feel its refreshing spray, to taste the experience. And for those who go rafting, the effect is overwhelming – so they say!

Topics: Business Data & Lists

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