Think You Don't Need Marketing Data? Think Again...
The overpriced stationery? One printer for every three people in your office? Desk chairs that look like they were designed by NASA? There are some things that your business could survive without.
Fresh, accurate, high-quality marketing data shouldn’t be one of them.
Data is essential for every step of your marketing campaign, from researching your audience and designing a creative, to building your social channels and finally contacting your leads. There may have been a few times in your company’s recent past where you could have benefited immensely from some targeted B2B data, but missed out as you didn’t know how to apply it.
Topics: Business Data & ListsRead More
Direct Mail vs Email: Have you missed 80% of your market?
My wife and I were recently after a new car, but when it came to picking one we didn't know where to start. There are countless designs from many manufacturers offering varying quality, and then dealers offering different prices, discounts and payment plans, that I worried we’d make a bad decision.Read More
Double Your Revenue by Cloning Your Marketing Database
In my last blog I looked at the steps you should be taking in order to get your database into shape. This included filling in missing data fields which can add the most value when selecting who to target and ensuring the right message is sent to the right contacts.Read More
Don’t read this if you can’t cope with any more new business
E-mail marketing: how to chart the customer’s journey
Correct data is everything. Arthur Dent knew that. The hero of ‘The Hitchhiker’s Guide To The Galaxy’ was on a quest to find the Ultimate Question. The answer was 42. The initial findings came from a supercomputer. But when the subconscious question was drawn from him, it produced a different number. ‘I always thought something was fundamentally wrong with the universe,’ said Dent.Read More
Make a splash with a bigger & better business database.