fbpx

Broadcast

Using tried and tested techniques, our experienced marketing experts can ensure you have a highly targeted and impactful email marketing strategy.

Email marketing is a cost-effective way to run lead generation campaigns for your business and can offer you one of the highest returns on investment.

At Marketscan we can manage the outbound delivery of your email campaigns to your existing customers or prospect data purchased from us. Using tried and tested techniques, our experienced marketing experts can ensure you have a highly targeted and impactful email marketing strategy.

We have a broad range of reporting tools available to help you gain meaningful insights on the performance of your campaign. This insight will be reported back to you at the end of each campaign period so you have a full and deep understanding of performance. This includes providing you with a full list of unsubscribes so you can add this to your overall suppression file on your CRM.

 

OUR process FOR B2B EMAIL MARKETING

CAMPAIGN OBJECTIVE

Our marketing team finds the reason why people need your business and creates a compelling campaign concept. We will also set out to confirm your campaign objective. We can use copy that you have had provided in-house or we can have one of our expert copywriters work with you.

DESIGN

For any campaign to work, it needs to create impact, communicate simply and persuade gently. Our design team will ensure it is designed to best practice and matches your brand.

Approval

We will send you the design for you to approve. Any amends would be made at this stage until the email campaign has been signed off.

BROADCAST

After ensuring that your campaign has the best chance of success by setting up split tests, personalisation, etc. we will broadcast your message to your B2B email data list.

RESULTS

Once the email has gone out we will send you a detailed report. You will also be sent a CSV file with all the contact information for everyone who opened or clicked on the email.

WANT TO MANAGE IN-HOUSE?

Marketscan Edge, our broadcasting system allows you to easily create and send lead generation emails to your prospects. Our platform which is set up with B2B in mind ensures you get the best results possible from your email marketing strategy.

6 GREAT REASONS TO CHOOSE MARKETSCAN

  • We don't just supply data. Our team have many years experience within marketing.
  • With our advice we can ensure your email marketing has the best chance of success.
  • We're an independent company with a proven track record spanning over 35 years.
  • As a founder member of the Data & Marketing Association, we focus on professional standard.
  • We're registered with The Data Protection Act so your data is secure.

Why Marketscan?

We know what works......we also practice what we preach. Why not sign up to our newsletter and see our email marketing automation in practice.
Learn more about us

AWARDS & ACCREDITATIONS