Customer data main obstacle to effective personalised marketing
Inadequate customer data is the key obstacle facing marketing executives in adopting personalised communication techniques, new research…
Read More: Customer data main obstacle to effective personalised marketing
Data quality accountability rises to board level
The number of businesses where the responsibility for data integrity lies at boardroom level has increased, new research…
Advertisers collecting more user data than ever
Advertisers are gathering more information about people's online behaviour than ever before, new research shows.
TNT launches eco scheme for direct marketers
A new scheme has been launched by TNT Post to give companies the opportunity to demonstrate their environmental credentials to…
Data quality is 'financially and environmentally beneficial'
Effective customer data quality management has financial business benefits as well as advantages for the environment, a new independent…
Read More: Data quality is 'financially and environmentally beneficial'
B2B email marketing equally challenging as B2C
Business to business (B2B) email marketing is just as challenging as emailing other consumers, an expert has said.
Email 'worst channel for customer service'
Email is the worst channel for customer service in the UK, according to new research by e-service provider Transversal.
Half of direct marketers ignore suppression rules
Around half of direct marketers are ignoring suppression rules by failing to use it on customer data despite the possible repercussions,…
Read More: Half of direct marketers ignore suppression rules
E-marketers urged to remove old Hotmail addresses
Email marketing firms are being urged to keep their lists of Hotmail addresses updated.
Software giant Microsoft might…
Read More: E-marketers urged to remove old Hotmail addresses
Email dominated by spam in July
Nearly 90 per cent of all emails scanned by online security firm SoftScan were spam during the month of July.
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