Subliminal ads 'effective in marketing'
Subliminal messages may be effective in marketing and advertising strategies for brands, a new study suggests.
Definition of spam "effectively changed"
The definition of spam has effectively changed from 'unsolicited commercial email' - a concept based on permission - to a perception-based…
Online ad spending set to show yet more growth
The UK leads Europe in terms of total online advertising spending and is expected to experience even more growth in the sector, new figures…
Adware tops Kapersky's malware list
An adware programme has topped security firm Kaspersky Lab monthly malware list for the first time.
B-to-B marketers seek out "sphere of influence"
B-to-B marketers distinguish between several types of contacts, when faced with many executives in the decision-making chain, while trying…
Direct marketers expect growth in Q1 2008
Direct marketers are expecting more growth in the first quarter of 2008, according to the Direct Marketing Association's Quarterly Business…
David Cameron hits out against postal closures
Conservative leader David Cameron has criticised the government for allowing postal networks to worsen to the point where closures seem the…
DMA launches Your Choice mail opt out scheme
The Direct Mail Association (DMA) has launched a pilot door-to-door preference service, which allows customers to opt out of receiving…
Marketers wary of online media owners
Seven out of ten marketers do not trust online media owners and are not sure whether they are getting what they pay for, new research…
MySpace to use behavioural "hyper targeting"
Social networking site MySpace is set to launch an advertising system in the UK which targets users based on personal information on their…
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