Why Market Research Must Be Meaty
Posted: January 20th, 2012 by Daryl Jay 
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Let’s imagine for a moment you’ve decided to introduce a new service. You steam ahead and implement this service without doing any market research.
Archive for the ‘Business Data & Lists’ Category
Five essential tips for running a profitable B2B direct mail campaign
Posted: August 23rd, 2011 by Suzanne Stock 0
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So why use direct mail in the first place? The fact is direct mail works.
The 3 Vital Elements of Successful B2B Direct Mail, Part 1 Your List
Posted: January 17th, 2011 by Suzanne Stock 0
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To achieve maximum results from your B2B direct mail campaigns, it is vital that you have three elements properly covered: 1/ Your List 2/ Your Offer 3/ Your Creative Get this right and the success of your B2B direct marketing campaigns will be a foregone conclusion. We’ll begin with your data list. Unlike mass media advertising, direct mail enables you to target your prospects with pinpoint accuracy. Working with the right data list will enable you to eliminate virtually… Read more »
The rise and rise of direct mail marketing as an essential business tool
Posted: December 3rd, 2010 by Suzanne Stock 0
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In this age of inbound electronic marketing, you could be forgiven for thinking that direct mail would be in a corresponding decline. Wrong! Despite the ascendency of PPC, search engine marketing and social network marketing, direct mail marketing has actually risen over two consecutive years.
Think First, Buy Later When Purchasing B2B Data
Posted: November 17th, 2010 by Suzanne Stock 0
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The process of buying B2B data is a complex one with many key questions to consider before a sensible decision can be made, finds Antony Begley
Sales leads ‘can be boosted with the iPad’
Posted: November 4th, 2010 by Marketscan 0
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Sales leads could be boosted for marketing professionals by embracing the opportunities offered by Apple’s iPad, it has been claimed. Karin von Abrams, senior analyst at eMarketer, said businesses that use the technology to advertise have access to a typically affluent audience that is not averse to purchasing based on advertisement. Furthermore, the product could offer a better return than advertisement via smartphone devices. She commented: “On the whole, advertisers will be very interested in that larger, more intuitive format… Read more »
Data lists ‘demand intellectual honesty’
Posted: October 25th, 2010 by Marketscan 0
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Businesses have been advised that a commitment to maintain honesty and to boost performance should be the driving force between marketers improving data lists, it has been claimed. According to Steve Khederian, director of analysts at US-based marketing firm Catalyst, when implementing the results of marketing campaigns it is important not to interpret data in a way that is not borne out by the findings. "Optimal results are there to be had, but there are no shortcuts," said Mr Khederian…. Read more »
Direct marketing ‘has role to play in economic growth’
Posted: October 22nd, 2010 by Marketscan 0
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The marketing sector will play a key role in fuelling Britain's future economic growth, it has been claimed. This is the assertion made by the chief executive of the Advertising Association, who suggested that after the public finances have been improved by the Comprehensive Spending Review, promotional activity will be needed to generate recovery. According to Tim Lefroy, direct marketing and similar campaigns provide consumers with choice, which is in line with the government's plans for the Big Society. "Policy… Read more »
Direct marketing may benefit from budget rise
Posted: October 21st, 2010 by Marketscan 0
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The amount that companies in the UK are spending on their marketing efforts grew last quarter, a new survey claims. Latest figures from the Institute of Practitioners in Advertising (IPA) show budgets, including direct mail activities, increased during the three months to September this year. Published in conjunction with accountancy specialist BDO, the third quarter figures reveal there was a net balance of 0.5 per cent of companies reporting a rise rather than a decline in marketing spend, compared with… Read more »
Direct mail ‘more effective than Facebook for fundraising’
Posted: October 20th, 2010 by Marketscan 0
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Using direct mail for charity fundraising is more effective than trying to raise cash via Facebook, one of the social media company's executives has reportedly claimed. Elmer Sotto, head of growth for Facebook Canada, reportedly said at the International Fundraising Congress in the Netherlands that Facebook is "not simply a tool for fundraising". He argued that the site is instead a means to build an effective relationship, Civil Society reports. The news provider claims that Mr Sotto went on to… Read more »
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