Dirty Data: How cleansing your CRM Database can increase your deal conversion rates

Businesses are constantly collecting data. Whether you collect data through lead generation, outbound sales reps, contact forms or through buying B2B contact data, managing all this information is a full time operation. Unfortunately inaccurate or ‘dirty’ data creeps into your CRM in a number of ways. Through hasty manual entry from your team, prospects filling

Top 5 Effective B2B Lead Gen Tactics for 2021

You only have to type ‘Lead Gen’ into a search engine to find a myriad of articles on this subject..so it’s no wonder it can feel like a bit of a minefield. We’re here to help, so we’re going to break down our top 5 picks for effective B2B lead generation to give you some

3 Tips to Keep Your B2B Marketing Strategy on Track

B2B sales are often more complex and have a longer sales cycle but in return, typically have higher order values. Taking time to build out an effective B2B marketing strategy is crucial to achieving ROI, a happy sales team and happy customers. Whatever your industry, product or service, if your B2B marketing strategy is to

A Guide To Personalising Your B2B Email Marketing Campaigns

Business email is big business. Regardless of the industry in which you operate, the people you want to connect with likely have overflowing inboxes. Furthermore, the majority of those emails probably pose little interest: they fail to engage or remain unopened completely. There is plenty of advice out there on how to send effective business

Why personas are vital for B2B marketing success

Ever feel like your marketing efforts are a bit scattergun or you’re just throwing money at as many potential customers as possible? While that can have some positive results, you’ll see a much better return on your marketing investment when you sell to the people who actually need your product or service. And that’s where