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Why personas are vital for B2B marketing success

Ever feel like your marketing efforts are a bit scattergun or you’re just throwing money at as many potential customers as possible? While that can have some positive results, you’ll see a much better return on your marketing investment when you sell to the people who actually need your product or service. And that’s where

Why personas are vital for B2B marketing success

Ever feel like your marketing efforts are a bit scattergun or you’re just throwing money at as many potential customers as possible? While that can have some positive results, you’ll see a much better return on your marketing investment when you sell to the people who actually need your product or service. And that’s where