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Dirty Data: How cleansing your CRM Database can increase your deal conversion rates

Businesses are constantly collecting data. Whether you collect data through lead generation, outbound sales reps, contact forms or through buying B2B contact data, managing all this information is a full time operation. Unfortunately inaccurate or ‘dirty’ data creeps into your CRM in a number of ways. Through hasty manual entry from your team, prospects filling

3 Simple Steps to Effective Data Cleaning

Your B2B database is one of the most valuable assets you have as a company. The records it contains allow you to make connections with the right people. This means you can use it to power up your marketing efforts and grow your business. Effective data cleaning will allow you to make the most of