fbpx

Email campaign health check: Is your B2B email marketing data healthy?

2020 (and let’s face it, most of 2021) was the year that none of us expected. Many people’s jobs became more stressful and people’s buying habits dramatically changed in B2B as well as B2C. Marketers, like so many others, had to change their tactics – and from looking at the Data & Marketing Association’s Email

Email campaign health check: Is your B2B email marketing data healthy?

2020 (and let’s face it, most of 2021) was the year that none of us expected. Many people’s jobs became more stressful and people’s buying habits dramatically changed in B2B as well as B2C. Marketers, like so many others, had to change their tactics – and from looking at the Data & Marketing Association’s Email

Creating emails that convert

Welcome to the third and final instalment of the email marketing mini-series. In part one we covered Top Tips for Email Marketing, in part two we looked at 5 Steps to Email Marketing Success, and finally, we’re now going to reveal how to create emails that convert. Email marketing is one of the original digital

5 steps to email marketing success

Welcome to part 2 of our email marketing mini-series. While the basic steps in our ‘covering the basics’ blog will help to get your shot on target, there’s still more work to be done if you actually want to score with email marketing. Email marketing requires a multi-layered marketing strategy which needs to be carefully

Email Marketing Basics – Our Top Tips

Welcome to part 1 of our mini-series on email marketing. In this 3-part series, we’ll take you from email basics right through to email expert. Let’s get started… Year on year research proves that email marketing is still a successful way to communicate with clients and prospects, and even more so since the Covid-19 pandemic.

Why You Shouldn’t Rule Out Email Marketing

With the developments of technology, specifically spam filters, and the general bad press email marketing sometimes gets, many marketers are reported to be taking a step back from using this medium as readily as a few years ago. However, if you were thinking about doing the same, here are some stats to prove that email

Email and Social Media – the Perfect Marriage

They say that opposites attract. When it comes to email and social media, ne’er a truer word was spoken. The old stalwart of digital communication, combined with the rising star of the B2B marketing world, create a potent marriage of reliable, easily-analysed, targeted messaging, with the cutting edge of self-propagating, limitless-reach mass interaction.