Case Study
RDM
Solution
How high-quality data, fast delivery and dedicated reseller support were key contributors to Results Driven Marketing achieving their first 3-year growth plans.
“I am often approached by other data suppliers but am not interested as I know that no one else can do what Marketscan does.”
Iain Irvin-Bennie, Director, Results Driven Marketing
Background
Iain Irvin-Bennie set up his business, Results Driven Marketing (RDM), in 2018 to provide a bespoke reseller data service to enable clients to successfully fulfil their marketing campaigns. With a background in business data, he knew that working with the right data supplier were key to his company’s and his clients’ success.
Objectives
RDM required a data partner that they could work closely with to support their fledgling business. Not only was the size of the database and range of data solutions they needed access to important, so too was the quality of information available. Additionally, they needed a partner they could rely on, as speed of delivery and dedicated account management were also key.
How we helped
Having worked with Marketscan in previous roles, Iain knew that Marketscan had the range of data solutions and tools to help RDM become a successful reseller.
Marketscan’s award-winning business database, Megabase, uniquely built from 5 of the top UK data sources, would ensure RDM provided their clients with the highest quality data. Iain commented, “one of the major advantages of being a Marketscan reseller is the access we have to the sheer quality and breadth of Megabase”. Consequently, RDM has the advantage of offering high quality data solutions for a variety of campaigns without incurring costly overheads to maintain the information.
As a reseller, RDM is also able to white-label other Marketscan flagship services, such as our data cleansing product DataPro, which cleanses and analyses customer data. This has allowed RDM to add additional revenue streams to their business and to truly become data experts in their own right.
Iain summarised his thoughts on being a Marketscan reseller, saying, “The combination of the data quality and comprehensiveness and support of the Marketscan team have truly allowed us to grow our business and achieve our company objectives. We are excited to be continuing our journey with the expertise of Marketscan by our side.”
Reseller benefits
There are many benefits to becoming a Marketscan reseller, just like RDM. Firstly, you will benefit from 3 income streams:
- Instant income from the sale of B2B data for your clients’ marketing campaigns
- Repeat business income from contract renewal and the supply of fresh data
- Additional income from a range of innovative data services.
You will also benefit from:
Brilliant products – get unlimited access to Marketscan’s award-winning Megabase of UK Business – the leading database of its kind in the UK. Over 4m contacts, continuously updated, and quality checked every month with the highest deliverability warranties in the industry.
Brilliant services – you can offer a range of unique data services such as data cleansing and data analysis, aimed at helping customers improve their performance and profitability.
Brilliant support – you will have a dedicated Account Manager always available to support you and your clients.
Brilliant incentives – industry-leading commissions, free data for your own promotions plus dedicated reseller content and rewards.
