How to use data for better B2B lead generation

As B2B marketers, we want to generate leads for the sales team

More than that, we want to generate the RIGHT leads, which will then turn into customers.

Delivering more leads increases the likelihood of winning more sales – and the lead generation process itself helps to build brand awareness and foster longstanding relationships.In this eBook, we will explore:

  • How you can generate the right B2B leads
  • How you can use data-driven marketing to improve your B2B lead generation
  • The different marketing channels you might use

Find out how you can form valuable connections with the people that will genuinely benefit from your product or service.

Download your copy to find out more.


We’ve helped thousands of companies in the UK to deliver successful campaigns. Here are just a few.

Other services we provide

Business Data

Our business data lists have the volume and quality you need to get your direct mail, telephone and email campaigns to the right people. If you are not sure exactly what you need, don’t worry our team are always on hand to help.

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Marketscan Online

Get high quality, GDPR-compliant sales leads with our online data service, Marketscan Online. Easily build lists of your targets and download records as and when you need them.

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We can help you to really understand the state of your current database. We can identify customer trends and attributes, generate customer profiles and we can then target new prospects who match your best customers, giving you the best opportunity for success.

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Data Cleansing

Clean data increases response rates to your campaigns and ensures your data complies with legal requirements.

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Get your message to the inboxes that matter with Marketscan Edge. Send engaging and cost-effective emails to your Marketscan data lists with the minimum of fuss. Edge gives you the tools you need to fuel your long-term growth.

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Data Consultancy Service

We offer more than data. Our consultative approach ensures that you receive the best advice and support available so you can relax knowing you’re in safe hands.

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