Perhaps having a data strategy is important after all

In the modern B2B environment, acquiring good data, managing it properly and using it well can often be the difference between a company succeeding or falling behind.

Marketscan teamed up with B2B Marketing to get a picture of where marketers feel they are with regards to data, whether it is at the forefront of their company strategy and what level of confidence there is about its use moving forward into an increasingly data-driven age.