If you need an individually tailored solution or just a helping hand in understanding the potential of database marketing, then you've come to the right place. Our one-to-one personal service will help you achieve the maximum ROI on your sales and marketing projects.

Our data experts have helped companies of all sizes to maximise the potential of their marketing strategies by working closely with our clients and using a range of specialised techniques. We cover all areas of database marketing and can help you to plan, profile, analyse, target and deliver your campaigns in over 2,000 markets.

See how we can help your business

Our data experts offer consultancy and advice in the following areas:

  • Sales territory planning - the process of creating a workable plan for targeting the right customers, establishing goals for income and ensuring sales growth over time.

  • Lead generation programmes - these should be tailored to the type of work you do and the types of products and services you offer to help find appropriate prospective customers.

  • Market segmentation - enables businesses to better target their products at the right customers by identifying the specific needs and wants of customer groups and then meeting their needs.

  • Customer profiling - helps to group together customers who share similar goals and characteristics. These 'personas' can then be used as the foundation for planning, creating and delivering a marketing or sales campaign.

  • Market modelling - provides businesses with valuableinsight into the performance and key buying behaviours of markets through the analysis of data.

  • Database building - building a customer database specific to your business and market can help to give you a competitive advantage, as well as providing you with full control over your data.

  • Rationalisation of departmental databases - consolidates the customer and supplier data within your information systems to generate consistent, integrated and more comprehensive data in a single, shared database. This can then be used to identify new opportunities across the respective departments of your business.

“At Marketscan, we want to understand your business to help connect you to the right people, in the right markets”

Julie Knight
Managing Director