Archive for the ‘Data Analysis’ Category

Essential Guide to Understanding Customers & Prospects – Session 3: Analysis Tools & Manipulation

Posted: May 20th, 2009 by Marketscan comment-icon 0

Having seen some profiling examples & techniques in previous articles, you might now be thinking about what tools you need to help with analysing your data. There is a wide range of analysis tools some of which can be expensive and have high training requirements so you should invest some time making sure you are choosing the right tool for you.

Essential Guide to Understanding Customers & Prospects – Session 2: How to assess the value in external datasets

Posted: May 14th, 2009 by Marketscan comment-icon 0

In the first edition on applying data analysis in the B2B environment we explored the area of profiling and market penetration, and the use of indexes and z-scores to describe and compare data populations.