The Hidden Cost of Data Decay: Why Keeping Your Customer Records Fresh is Crucial for Business Success
In today’s digital landscape, data is the lifeblood of any business. Whether you’re running targeted email campaigns, crafting personalised marketing messages, or simply keeping your customers informed, the quality of your customer records directly impacts your bottom line. However, one often overlooked aspect of data management is its decay. Shockingly, customer data can deteriorate at
