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INSIGHTS FROM MARKETSCAN

News, views, trends and tips from our team of data experts

How to Stand Out in a Busy Inbox

In the fast-paced world of email marketing, the subject line is your first and often only chance to grab a recipient’s attention. With inboxes flooded with promotional emails, newsletters and notifications, decision-makers and consumers alike are becoming increasingly selective about what they open. If your subject line doesn’t pique their interest immediately, your email may

Unlocking Email Marketing Success: Introducing Our New Health Check MOT Service

In the fast-paced world of digital marketing, staying ahead of the curve is essential for success. For businesses leveraging email marketing as a key strategy, ensuring that campaigns are performing optimally is paramount. At Marketscan, we understand the challenges our clients face in navigating the complexities of email marketing. That’s why we’re thrilled to introduce