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Stay front of mind when coming out of the Covid-19 crisis

Businesses across the globe have felt the major impact of the Covid-19 crisis. And as many business owners fight to stay afloat in a world that teeters on the brink of recession, they might feel that now is not the right time to be focusing on marketing. Yet, they could be missing a trick. As

Stay front of mind when coming out of the Covid-19 crisis

Businesses across the globe have felt the major impact of the Covid-19 crisis. And as many business owners fight to stay afloat in a world that teeters on the brink of recession, they might feel that now is not the right time to be focusing on marketing. Yet, they could be missing a trick. As

Why data quality is so important in B2B lead generation

As B2B marketers, we want to generate leads. More than that, we want to generate the RIGHT leads, which will then turn into customers. According to HubSpot, “a lead is a person who has indicated interest in your company’s product or service in some way, shape, or form”. In simpler terms, a lead is a piece of data:

B2B Business Data Lists: You get what you pay for

In this digital era, one of connected devices, omnichannel marketing and big data, modern businesses are increasingly data-driven. Companies use data to inform business plans, drive marketing campaigns, uncover actionable insights, and determine future business direction.

Four benefits resellers get when signing up with Marketscan

As a B2B data reseller, it is important that you find the right B2B data provider – one that can deliver accurate, high-quality and compliant data for your clients. After all, quality data should be at the heart of any personalised B2B marketing and sales activity – if it isn’t, then your customers will struggle

Are you making any of these common B2B lead generation mistakes?

As B2B marketers, we want to generate leads for the sales team. After all, delivering more leads increases the likelihood of winning more sales. Therefore, it’s a cause for concern when the numbers aren’t as high as we might like. And it can be disheartening when it appears that your carefully-crafted marketing campaigns are failing to make