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How Good Data Hygiene Helps to Keep Sales Leads Engaged

Good data hygiene is essential in maximising returns from marketing campaigns. Using cleansed and verified data is one of the best ways to avoid the pitfalls of sending email messages out to the wrong individuals. Dirty data can damage your business in more than one way. In order to avoid damaging your reputation by using

How Good Data Hygiene Helps to Keep Sales Leads Engaged

Good data hygiene is essential in maximising returns from marketing campaigns. Using cleansed and verified data is one of the best ways to avoid the pitfalls of sending email messages out to the wrong individuals. Dirty data can damage your business in more than one way. In order to avoid damaging your reputation by using

Data Enrichment: Opportunities vs Risks

Enrichment can be an invaluable way to maximise the opportunities hidden in your existing data, but are there risks in this process? Data Enrichment is becoming a hot topic, as companies look to maximise the customer information they collect. The availability of data is growing exponentially each year, so it is becoming more important that

What Is The Cost Of Getting Your Data Cleaned?

In my last blog, I looked at the steps you should be taking in order to get your database into shape. This included filling in missing data fields which can add the most value when selecting who to target and ensuring the right message is sent to the right contacts.

E-mail database: the perils of inaccurate data

Correct data is everything. Arthur Dent knew that. The hero of ‘The Hitchhiker’s Guide To The Galaxy’ was on a quest to find the Ultimate Question. The answer was 42. The initial findings came from a supercomputer. But when the subconscious question was drawn from him, it produced a different number. ‘I always thought something

Save Money With Your Own Business Data

In an age when everyone seems to be cutting costs and budgets are becoming tighter, it’s worth spending a few minutes looking at how you can save money by making better use of your own business data. Coming from a data provider this may seem a strange idea however bear with me.

Do you have a Database or Dirt-abase?

There’s a lack of joined up thinking on the part of any business owner or marketer intent on generating more sales from customers when their customer database is a dirt-abase – a patchwork of hastily input, often incorrect details with crucial input areas conspicuous by their absence. This invariably leads to an army of dissatisfied

Why Marketers Must Go Back To Basics

When responses are slow to materialise it’s tempting to search for the one big marketing miracle that can somehow transform the fortunes of the business – that one tactic, tool or strategy that can accelerate your marketing responses into the stratosphere. But in the real business to business world, savvy marketers know that being brilliant