Data on its own gives you only half the picture. To get the most from your existing database you need to understand who your best customers are, where they're coming from and what they have in common. Armed with this insight, you can acquire similar prospects to help boost sales.
Business data analysis and profiling
Our team of data experts are here to help you get the most from your customer data
Identify customer trends and attributes - get a detailed picture of the location, industry, size and other characteristics of your customers.
Generate customer profiles - we can identify clusters of similar customers who are important to your business. We compare the profiles of the clusters and provide you with personas of your customers together with an analysis of their value to your business.
Target new 'matched' prospects - using the insight from the data, we can help you to find new prospective customers who match the high value profiles within your existing database.
Reduce costs and waste - by adding focus and insight to your database, we can help you to reduce costs across all of your marketing campaign activity by targeting more closely matched prospects.
Go even further by matching new prospects
Now you have a clear picture of the types of customer you like, we can provide you with plenty more of the same. By using our advanced data matching routines, we can select hot new prospects of similar profiles from our national master database. Add this to your own database, and you've got exceptional in-house capability. Not only that, we can top-up your marketing database with new contacts at regular intervals to keep you one step ahead of the competition.
“To ensure commercial success for any marketing campaign, you need to be sure that your data is up to the job... and that's where we come in.”
Senior Account Manager