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August 31, 2010

There is no rule on when to launch special offers

Most marketers tend to think that the only period they can launch special offers is during traditional seasonal sales periods such as summer or Christ ...

August 27, 2010

B2B marketing firms urged to research corporate clients

B2B marketing professionals need to have an excellent knowledge of the corporate clients they are targeting before going ahead with their campaign str ...

August 26, 2010

B2B marketing newsletters could be your missing secret weapon

Ever wondered why the reach of your B2B marketing campaign is not as comprehensive as it ought to be?Maybe this is because you are not fully exploitin ...

August 25, 2010

B2B marketing firms ’set to increase their social media spending’

B2B marketing professionals are poised to significantly increase their social media expenditure over the next five years, a new report suggests.Accord ...

There’s still plenty of room for direct mail at the table

Unless you have been hiding under a rock for the past few years, you will no doubt have encountered myriad cynical prophets of doom lamenting the demi ...

August 24, 2010

Firms’ B2B marketing approach should be tailored to the digital age

Marketers have been advised to adapt their B2B marketing approach to the increasingly digital nature of recipients' lifestyles.Faye Weeks, directo ...

August 23, 2010

How emotive is your marketing content?

All advertisers worth their salt are aware of the importance of appealing to the emotions when promoting products.An advertising campaign that evokes ...

Social media ‘has enormous potential’

Although social media marketing is still in its relatively early days, it has an enormous amount of potential for B2B marketing professionals, an expe ...

Firms ’should focus on relevant B2B marketing content’

Improving the relevance of B2B marketing content should be one of marketers' primary objectives, an industry figure has suggested.Andrea Orvis, gr ...

August 20, 2010

Don’t miss out on the Web 2.0 bandwagon

There has been much talk about the explosion of Web 2.0 and the increasingly interactive and collaborative nature of the internet. Blogs, online foru ...

 

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