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When responses are slow to materialise it’s tempting to search for the one big marketing miracle that can somehow transform the fortunes of the business – that one tactic, tool or strategy that can accelerate your marketing responses into the stratosphere. But in the real business to business world, savvy marketers know that being brilliant at the basics is the way forwards.
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The addition of the Experian data enables Marketscan to offer even more comprehensive UK coverage whilst maintaining quality and granularity of data.
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It is always something of a challenge to write a blog post on what you should tweet about and what constitutes a great Twitter post. The old saying, one man’s meat is another man’s poison was never more apt. This particular topic brings to mind the 4 words on the cover of David Ogilvy’s iconic book, Ogilvy on Advertising – “there are no rules.
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It’s no wonder that with twitter garnering so many headlines on a daily basis that millions of small businesses have dived into it, often with gay abandon whilst millions of others are teetering on the edge waiting to pluck up courage, questioning their motives.
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Email marketing has been with us for a few years now, and many companies use it effectively to maintain relationships with their clients, keeping them informed of new products, upgrades and offers.
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“Oh no one actually reads printed literature any more do they? And if you’re writing a sales letter you can’t present any more than two or three paragraphs before folk nod off can you? And as for website copy, you can’t have more than a few lines of text… ”
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Let’s look at how you can blend your online and offline marketing efforts to increase the power and potency of your overall message.
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The appearance of QR codes has been pretty sudden (you probably didn’t notice any at all six months ago) and so many people are still unsure what they do, or how they work. So below we try to answer some of the questions that you may have about QR codes and in doing so, hopefully give you a better idea of how they may be able to work for you.
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Bringing this blog topic right into the heart of our universe, that list of prospects bought for buttons from a list broker selling ‘rock bottom price prospect lists’ appears to be a fantastic deal until the bounce backs and ‘gone away’ start to flood through, outstripping the positive responses by a mile.
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Marketscan has just won a significant Database Marketing Award in the face of stiff competition from major suppliers. An independent judging panel has selected Marketscan as winner of the Outstanding B2B Data Provider Category at the Database Marketing Awards, 12th September 2011.
