News, views, trends and tips from our team of data experts

DMA supports Government plans to scrap GDPR

The Data and Marketing Association (DMA) has announced its support of the UK Government’s plans for new legislation to replace the General Data Protection Regulation (GDPR). GDPR, which was inherited from the UK’s membership of the European Union, has previously come under fire for being complicated, confusing, non-business-friendly, financially costly, stiflingly bureaucratic, and responsible for

Does your organisation need a B2B data audit?

Your B2B database is a constantly evolving entity that needs to be nurtured and maintained to keep it in tip-top condition, no matter how large or small it may be.  The quality of your B2B data has a direct impact on your organisation, and on your ability to hit your marketing and sales targets and