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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailWhat do B2B data resellers get for their money with Marketscan? Business data decays by at least 30% every year and in some B2B markets as much as 70% a year – so having access to clean, up-to-date information is vital for B2B marketers to run successful campaigns. Clean data is essential, and when B2B
Use your CRM to spot hot prospects hiding in your data So you’re thinking of buying some data, and I’m guessing that you have some sort of plan as to how you are going to use it to generate sales for your business… Normally this plan might include one or two of the following
How to leverage your own customer database using data analysis and profiling to improve your campaigns with data-driven marketing A successful marketing campaign relies on getting the right message, to the right client at the right time. If yours fails to account for any one of these three elements, your campaign success is in jeopardy.
