News, views, trends and tips from our team of data experts

How to spot the hot prospects hiding in your data

Use your CRM to spot hot prospects hiding in your data   So you’re thinking of buying some data, and I’m guessing that you have some sort of plan as to how you are going to use it to generate sales for your business… Normally this plan might include one or two of the following

Data Analysis for Data Driven Marketing

How to leverage your own customer database using data analysis and profiling to improve your campaigns with data-driven marketing A successful marketing campaign relies on getting the right message, to the right client at the right time. If yours fails to account for any one of these three elements, your campaign success is in jeopardy.