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5 Steps to Maintaining a GDPR Compliant Database Post Brexit

The 25th of May marks the three year anniversary of the original GDPR legislation coming into force. At the time, these new regulations caused businesses a lot of anxiety, as everyone tried to understand and interpret the various stipulations (and some grey areas) and the effect that compliance would have on their business. Since then,

5 Steps to Maintaining a GDPR Compliant Database Post Brexit

The 25th of May marks the three year anniversary of the original GDPR legislation coming into force. At the time, these new regulations caused businesses a lot of anxiety, as everyone tried to understand and interpret the various stipulations (and some grey areas) and the effect that compliance would have on their business. Since then,

The Importance of a Multi-Channel Approach for B2B Marketing

Whatever line of business you are in, there will always be marketing challenges or obstacles that present themselves, which is why it pays to make sure that you don’t have all your eggs in one basket. You might be thinking, “Marketing is tough enough, why would I want to consider adding more channels to my

Dirty data and 3 ways it can damage your business

Have you considered the cleanliness of your data? Only “clean” data is useful data; no matter how many records you have, “dirty” data will harm rather than help your business. Clean data will ensure that your B2B database is: Up to date Accurate Legally and ethically compliant In this post, we explain three negative consequences

3 Tips to Keep Your B2B Marketing Strategy on Track

B2B sales are often more complex and have a longer sales cycle but in return, typically have higher order values. Taking time to build out an effective B2B marketing strategy is crucial to achieving ROI, a happy sales team and happy customers. Whatever your industry, product or service, if your B2B marketing strategy is to

Why should you invest in marketing during a recession?

Unless you’ve been on a remote island cut-off from the rest of the world, you won’t need filling in on the state of the world and economy right now. It’s been pretty depressing, to say the least. But as terms like new normal, unprecedented times and remote offices become commonplace, what is the true impact

Marketing During a Crisis

Businesses need to stick together during this time and adapt to change. Rather than going into panic-mode, now is the time to plan for the future and build your sales pipeline. Marketing strategies need to pivot, but not stop completely!

The questions you should ask your direct mailing list provider

In a world where we rely more and more on the Internet, a direct mail marketing campaign can help to differentiate your business from its competitors. Direct mail can often be a welcome change from the many emails that companies regularly receive. Mail that is both branded and aesthetically appealing is more likely to be